Lee Smart G321 Foundation Portfolio
Monday, 13 April 2015
Saturday, 11 April 2015
Tuesday, 7 April 2015
Main Product - Double Page Spread Drafts, Feedback and Final
Final:

Feedback:
This final piece has had Ash enlarged and moved slightly so that he is taking up more space at the top, which follows the conventions set by Billboard magazine. I have also made the text fit to Ash again after I moved him.
Draft 3:
Feedback:
"Ash Waithe" has been moved so it fits perfectly and the picture has been made clearer. The paragraph have been replaced with proper information. There are also page numbers at the bottom of both sides which as well as the back ground they link to the contents page. I think that some of the items need to be moved around so that there is less unused and empty space.
Draft 2:
Feedback:
This draft has improved upon all the points from the last draft. All the space has been filled and a picture is included to show the reader who it is I am interviewing. The paragraphs used in this draft are fake and don't make any sense and so will need to be replaced by proper information. "Ash Waithe" also needs to be moved slightly so it fits perfectly. My model is also too dark and so I will need to make him brighter and clearer. The layout is a convention set by Billboard magazine.
Draft 1:
Feedback:
This draft is very bland due to the colour of the background and no text or pictures, so these will need to be changed so that they compliment each other. There is currently nothing on this page and so I will need to add all the componenets and follow conventions from professional products in my genre, pop.
Sunday, 5 April 2015
Main Product - Contents Page Drafts, Feedback and Final
Final:
Feedback:
In the top left I have added the kicker from the the front cover to create a link between the two pages as well as show the reader where to get the music and to fill in the space needed. This follows the conventions of the Top of The Pops, pop magazine where they had small easy to follow directions. I've also added another person to the top three squares. I chose a female to show that both men and women can read the magazine however it is mostly catered to men. She is the centre because her head is straight up where as the other two people have their heads slightly tilted, plus she is outnumbered, representing the catering for males.
Draft 7:
Feedback:
This draft is almost the finished product. I have added pink shadows to the feature articles to make them stand out as well as descriptions. I added a page number with an arrow to fill up some dead space as well as show the readers that, that particular article is the main feature of this issue. To improve this I need to add one more picture to the upper portraits area and add something to the top left.
Draft 6:
Feedback:
This draft is starting to look more like a contents page now because I have moved the "top pop charts" into their own area. I have also spaced out the text so it doesn't look like one big block which makes it more appealing to look at. I have also added a picture of an artist which is my feature on my double page spread which will mean that they create a link through these pictures.I need to make the features stand out more so that people will know that these are the important articles and I need to add descriptions so to draw people in. I will also add some page numbers to the portraits at the top to make it simpler for people to find pages that they specifically want.
Draft 5:
Feedback:
The "top pop charts" section I got from following one of my conventions from the Billboard magazine. However it takes up a lot of space and doesn't fit in with conventions set by other contents pages so I either need to move it or remove it entirely. The album covers on the left are working to make the block of text easier on the eye however they are not my pictures and I have no way of taking my own pictures, plus if I remove them then it will free up some space for the "top pop charts". I have also added some pictures at the top which will be used to make the text easier on the eye as well as following conventions set by other pop magazines.
Draft 4:
Feedback:
In this draft I have removed one of the sections to make the information flow across the page as well as adding blue blocks to make it easier to read and follow the text. I have allocated space for some album covers and just need to get some to put in there.
Draft 3:
Feedback:
Here I have moved the title to the top right and made it larger, following some of the conventions set by other pop magazines, as well as I have made the masthead much smaller and put it out of the way.
A problem with this draft is that when all the lower section is filled in, it will look like one big block of text and so I will need to add pictures to make it look more appealing. Another piece of feedback was that people didn't like the "in every issue" section so I am going to get rid of this.
Draft 2:
Feedback:
This draft is slightly better than the previous one however the background is much too dark, doesn't fit any conventions set by other pop magazines and it doesn't fit with the background I used for my front cover.This page looks more like a cover page due to me putting the masthead in a large font. To improve this I will need to change the background to a more appropriate one and put the words "contents page" in large so people will know what this page is about and the masthead shall be in a small font so that people can link it to my front cover.
Draft 1:
Feedback:
This draft is a good start for the layout but as you can see, this page doesn't contain anything else. To improve this I am going to add a background that is within my colour scheme and start planning out the layout for what is going in the spaces below and above the title.
Monday, 9 February 2015
Main Product - Front Cover Drafts, Feedback and Final
Final:
Making all the text down the left hand side bold gives the text a lot more weight, especially against the picture of my model. This allows people to make out the text from further away and stops it looking like there is a blank area next to my model. I also changed the issue number of the magazine because if the magazine was in it's first stage then I would be trying to establish the magazine, whereas I had created it as an already established magazine. Lastly I added a price and changed the 'Ash Hebb' titles to 'Ash Waithe' so that the audience could create a connection between he cover and both the contents and double page spread.
This is my final cover for my magazine because I believe that it is as close as I can get to the conventions set by professional magazines that I have analysed in this genre.
Draft 7:
Feedback:
I took the idea of having pink on the kicker from the fifth draft but applied it to the new kicker. this makes the kicker stand out a lot more. I then added pink to all of the bold 'pop' words (besides the masthead) so to make them pop out of the page as well as fitting my house-style.
Many of the stories down the left side are completely lost because of how thin the text is, so I am going to increase the 'weight' of the thin text so that they stand out and are more visible against my model. I am then going to create a standard for all the bold text by adding a pink shadow (which has already been done on some of the text).
Many of the stories down the left side are completely lost because of how thin the text is, so I am going to increase the 'weight' of the thin text so that they stand out and are more visible against my model. I am then going to create a standard for all the bold text by adding a pink shadow (which has already been done on some of the text).
Draft 6:
Feedback:
I have added social media links to appeal more to my target audience. I have also added an issue number which makes my magazine look more professional. Last of all I have added a glow and shadow to 'Ash Hebb' and the kicker so that these important parts are more prominent than the other objects on the page.
Draft 5:
Feedback:
The kicker needs to be different so it's more prominent on the page so I am going to things like a glow and shadow as well as change the colour so it looks more appealing and is easier to read. This cover also needs some social media links and an issue number.
Draft 4:
Feedback:
I have added a glow and shadow to my model so it stands out off of the background, this cover just needs a kicker and final touches.
Draft 3:
Feedback:
The masthead has been changed to a font which fits the 'pop style' and my target audience very well, as well as having having a new name, 'Fresh Pop', which associates the magazine with pop music more. This will make my magazine stand out more in a group of magazines. I have re-done the picture with a new model which has a costume which is closer to the pop style than the old one, however the person looks 2D and so will need a glow or more of a shadow to help bring it off of the page. The quote in the first box needs to be replaced with something else because it's not gripping enough for my target audience.
Draft 2:
Feedback:
This draft is just a small update from from the previous draft. I have made a slightly better background but I still doesn't job out of the page screaming pop magazine so that also needs to be improved. The name of the magazine is still 'Progress' which I will need to improve so that it's more prominent towards my target audience. The font for the masthead has been aimed more towards my target audience but needs to be more like the font from the 'Billboard' magazine.
Draft 1:
Feedback:
This cover is ok however it doesn't look at all like a pop magazine; the masthead and masthead font have no connection to pop culture or design. The background also doesn't resemble any other pop music magazines. To make my magazine better suited to my target audience I need to follow the conventions of another pop music magazine, one I would like to follow is 'Billboard'. I should get a better picture for the main focus as well because the one I have used is very 2D and has no connection to pop culture or style of costume/props.Tuesday, 27 January 2015
Planning Main Product - Image Planning
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Model:
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Ash Hebb
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Camera
height/angle/distance:
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Medium shot / straight ahead /
approximately 3 metres away
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Location:
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In front of a wall with one solid
colour.
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Lighting:
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Indoor lighting.
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Mise-en-scene (including props,
costume) :
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Teenager popular clothes, hat
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Attempted
connotation:
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People will want to be like him.
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Planned
denotation:
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Teenage male being a role model for
younger people.
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Contingency
(in case of model absence/weather):
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Inside so the weather will be good, in
case of absence wait for him.
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Alternate
angle:
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Low angle aiming up empowering the
model.
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Thinking
points: Use of artificial light in contingency
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Comments: Chosen
models are representative of the typical pop music listener or fashionable
people.
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Here are the pictures that I took:
Planning Main Product – Colour Palettes
Many of the products that I have analysed have had two main
colours for the main objects and then a third colour for things like a kicker
or banner so that they stand out for the reader. On the Billboard front cover
it uses a colour scheme of pink for the background, yellow, white and black for
the main components and then red for the kicker so it stands out. On this
magazine the colour pink symbolises that this is a magazine aimed towards women
however it’s not a solid pink so it shows us that this convention is being
broken. The black font shows us that this is following the design of other pop
magazines. This makes it seem somewhat traditional.
This is the Magazine I based my information off of:
Here is the colour palette of this magazine:
This is the Magazine I based my information off of:
Here is the colour palette of this magazine:
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